
I think we all like to think of ourselves as unique, that our collective intelligence and experiences are unlike anyone else’s.
But when was the last time you picked up a sociology book or psychology text and read it? How about the last time you glanced at a marketing survey?
Let’s put it this way, Google knows more about you than the IRS and NSA does. A lot is known about all of us, what we read and eat and likely think from moment to moment. Phones have cell tower triangulation and GPS. With the right access I could probably figure out exactly where you are right now, who you have talked to, and possibly what you have even talked about. With various security or traffic cameras we could probably get a picture of you.
No, I am not going off about Big Brother or trying to get you to read more Orwell. While we have the capability to follow everything, I am not sure a lot of it is all that interesting. Many of us fall into typical categories which means we become part of the informational din. Many of us are not worth tracking.
OK, pretend you are an NSA agent for a moment. Pick a subject. Maybe one of your friends. Do a profile on them. Before I wrote this I did an experiment on Facebook. I picked someone I sort-of know. And I tried to figure out who they were in more detail and what they were up to. It was so amazing easy, but not particularly interesting. The upshot was this person doesn’t like their job and had plans to leave town this weekend.
I have no idea why people would complain about their jobs on Facebook or elsewhere. People, your employers can read and are invested in knowing something about you. I would recommend being smart about what you say, and smarter still when people pull out a camera at social events.
But I digress. We all fit into categories. This is why convenience stores are so convenient and why fast food restaurants are so fast. This is why roads go where they need to and we have the kind of entertainment which suits us. It is free enterprise to the extreme. Not everyone likes all of that, but don’t kid yourself. Even people who eat vegan or only watch independent films or don’t have the internet are just in another category. Their behavior is just as predictable.
Individuality is still there, but definitely a local phenomenon. The further away you get from yourself the more everything looks like an ant hill.
Where did all this arm-chair philosophy come from? One sick day. I suppose I should have just watched a movie or something.
More blogs from Dave Hovde available at davehovde.com.